Every pet deserves a seat at the table

Get to know our founders and their story

Meet our chief tasting officers and the issues that inspired the business

Trouble maintaining a healthy weight
“RayRay is a true glutton. With all those table scraps, he gained weight. We tried switching up his diet, but he would not drop those lbs… until we tried the Fresh food…”
Dealing with a picky eater
“Our vet was so nervous that he wasn’t getting his daily nutrients, that she told me I should start cooking for him. I tried that for a while, but it was really time consuming as I travel a lot for work”
Non-transparent ingredient quality
“Kibble is produced by extruding at very high temperatures, which means that the nutrients are often destroyed… and don’t even get me started on the ingredients”
Trouble maintaining a healthy weight
“RayRay is a true glutton. With all those table scraps, he gained weight. We tried switching up his diet, but he would not drop those lbs… until we tried the Fresh food…”
Dealing with a picky eater
“Our vet was so nervous that he wasn’t getting his daily nutrients, that she told me I should start cooking for him. I tried that for a while, but it was really time consuming as I travel a lot for work”
Non-transparent ingredient quality
“Kibble is produced by extruding at very high temperatures, which means that the nutrients are often destroyed… and don’t even get me started on the ingredients”

Brought to You by HelloFresh®

We believe that pets deserve the same high-quality food that humans enjoy. That's why our founders, who have collectively spent over 15 years at HelloFresh, are bringing their top quality supplier relations, operational expertise, customer-centricity, and competitive pricing to pet parents across the country.
We believe that pets deserve the same high-quality food that humans enjoy. That's why our founders, who have collectively spent over 15 years at HelloFresh, are bringing their top quality supplier relations, operational expertise, & competitive pricing to pet parents across the country.
Meet Sarah, our Board Certified Vet Nutritionist®

Meet Sarah, our Board Certified Vet Nutritionist®

Our Values

Health & Longevity
We understand that providing our fur babies with a wholesome, minimally-processed diet is one of the most important ways of protecting their health.
Only the Best
Pets are part of the family, and they deserve the same high-quality food that we enjoy. We don’t serve them anything we wouldn’t want to eat ourselves.
Happy Pet, Happy Pawrent
When our pets are happy, WE’RE happy. 
Health & Longevity
We understand that providing our fur babies with a wholesome, minimally-processed diet is one of the most important ways of protecting their health.
Only the Best
Pets are part of the family, and they deserve the same high-quality food that we enjoy. We don’t serve them anything we wouldn’t want to eat ourselves.
Happy Pet, Happy Pawrent
When our pets are happy, WE’RE happy. 

📖 Still have questions?

Visit our FAQ page for more information about our plans, meals and boxes.
Visit our FAQ page for more information about our plans, meals and boxes.