Every pet deserves a seat at the table
Get to know our founders and their story
Three long time HelloFreshers: Laurent, Anisha, and Dovas decided to team up in an effort to expand HelloFresh’s mission of “changing the way just people eat” to ensure it includes their furry companions too.📹 Watch the video to learn more about their story, mission and values and get a sneak peek into how they are helping dogs live happier, healthier lives.
Meet our chief tasting officers and the issues that inspired the business
Trouble maintaining a healthy weight
“RayRay is a true glutton. With all those table scraps, he gained weight. We tried switching up his diet, but he would not drop those lbs… until we tried the Fresh food…”
Dealing with a picky eater
“Our vet was so nervous that he wasn’t getting his daily nutrients, that she told me I should start cooking for him. I tried that for a while, but it was really time consuming as I travel a lot for work”
Non-transparent ingredient quality
“Kibble is produced by extruding at very high temperatures, which means that the nutrients are often destroyed… and don’t even get me started on the ingredients”
Trouble maintaining a healthy weight
“RayRay is a true glutton. With all those table scraps, he gained weight. We tried switching up his diet, but he would not drop those lbs… until we tried the Fresh food…”
Dealing with a picky eater
“Our vet was so nervous that he wasn’t getting his daily nutrients, that she told me I should start cooking for him. I tried that for a while, but it was really time consuming as I travel a lot for work”
Non-transparent ingredient quality
“Kibble is produced by extruding at very high temperatures, which means that the nutrients are often destroyed… and don’t even get me started on the ingredients”
Brought to You by HelloFresh®
Meet Sarah, our Board Certified Vet Nutritionist®
Meet Dr. Sarah Wilson, our Board Certified Vet Nutritionist® with a combined 24 years experience in vet medicine and nutrition. Fun fact: there are only about 100 Board Certified Vet Nutritionist® in the US, so we're incredibly fortunate to have her on staff!Nutrition and food safety are our highest priorities. That's why we work with Sarah and other expert formulators to ensure our products are held to the highest industry standards. All of our recipes are formulated to meet your dog's nutritional needs and fuel a happy, healthy lifestyle.
And it doesn't stop there. We are constantly listening to customer feedback and making product improvements in the background.
Our Values
Health & Longevity
We understand that providing our fur babies with a wholesome, minimally-processed diet is one of the most important ways of protecting their health.
Only the Best
Pets are part of the family, and they deserve the same high-quality food that we enjoy. We don’t serve them anything we wouldn’t want to eat ourselves.
Happy Pet, Happy Pawrent
When our pets are happy, WE’RE happy.
Health & Longevity
We understand that providing our fur babies with a wholesome, minimally-processed diet is one of the most important ways of protecting their health.
Only the Best
Pets are part of the family, and they deserve the same high-quality food that we enjoy. We don’t serve them anything we wouldn’t want to eat ourselves.
Happy Pet, Happy Pawrent
When our pets are happy, WE’RE happy.